The Tennessean article: Pedal tavern? Hot chicken? Survey asks what a reimagined Tennessee flag would look like
Pay for Results Only

Digital PR for Ecommerce Companies

Strategic digital-PR campaigns tailored for ecommerce businesses.

Rated 5.0/5 from 50+ reviews
Founded 2014
No long-term contracts
10,000+
media links earned
80+
clients
15–20
placements per campaign on average
100%
earned coverage
references

Actual Media Placements

New York Post
The Mercury News
Detroit Free Press
Parade
AL.com
KTLA 5
WTOP News
PennLive
Westword
WFTV 9
Akron Beacon Journal
Wicked Local
AL.com
CW33 Dallas
ABC15 Arizona
Delaware Online
Naples Daily News
WFTV 9
The State
Savannah Morning News
FOX 11 Green Bay
CW33 Dallas
Southern Maryland Chronicle
Ecommerce Digital PR

Why Digital PR Matters for Your Online Shop

Our ecommerce digital PR campaigns tie your products to what shoppers are talking about, in stories lifestyle and retail editors cover. Placements include the Herald-Tribune (DR 80), Syracuse.com (DR 81) and the Fort Myers News-Press (DR 78), and our ecommerce clients have also been featured in PennLive and The Florida Times-Union.

‍Shoppers compare stores in seconds. Being named by a publication they already read gives your brand a reason to win that comparison.

Ready to kick off your digital PR campaign?
Free Consultation
Team Meeting
Gabriela Covay, founder of Bright Valley Marketing, seated outdoors in a green dress
Herald-Tribune article from one of our ecommerce campaigns (DR 80).
Build Brand Authority & Trust

In ecommerce, consumers often rely on third-party validation. Earned media coverage and editorial mentions signal credibility, which supports conversions.

Syracuse.com article from one of our ecommerce campaigns (DR 81).
Backlinks That Support SEO

Digital PR produces genuine editorial links (and mentions) from reputable media outlets - boosting domain authority, supporting product-/category-page rankings, and helping you rank in product-search and brand-search queries.

Fort Myers News-Press article from one of our ecommerce campaigns (DR 78).
Show Up in Search & AI Results

When your ecommerce brand secures features in high-authority online publications, you generate referral traffic, raise branded-search volume and enhance visibility in AI-driven search results.

Performance Pricing

Starting from $6,500 per campaign. We charge based on results, not a retainer.

8-10 Links
$6,500
per campaign
Get started
  • Guaranteed 8-10 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
11-15 Links
$7,500
per campaign
Get started
  • Guaranteed 11-15 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
16-20 Links
$8,000
per campaign
Get started
  • Guaranteed 16-20 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
21+ Links
$8,500
per campaign
Get started
  • Guaranteed 21+ links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher

Additional fees may apply including:

  • $990 survey costs for 3,000 respondents
  • $750 linkable asset/infographic
  • $50 media monitoring

Note: it is not possible to choose your performance tier ahead of time. Our goal is to always strive for maximum performance. Please budget for the highest tier.

Rated 5.0/5 from 50+ reviews

Our Link Guarantee

Abstract vertical gouache painting: sand, emerald and mint brushstrokes across a slate background.

Indexed in Google

Abstract gouache painting: mint, emerald and cream organic shapes on a slate background.

100% do-follow

Abstract gouache painting: overlapping sand, mint and slate forms on an emerald green background.
One link rule
(i.e.) multiple links from the same domain are counted only once
Abstract gouache painting: soft emerald, mint and cream shapes on a slate background.
DR 30 or higher
Abstract gouache painting: a sand-coloured S-shaped brushstroke over slate and mint shapes on an emerald green background.
All unique
(i.e. not syndicated)
Abstract gouache painting: a sand-coloured S-shaped brushstroke over emerald and mint shapes on a slate background.
Free extra outreach
if min link tier is not reached

We've Gotten Clients Featured in

BloombergNew York PostABC NewsOregonLive / The OregonianCBS NewsazcentralBoston.comPennLiveThe OlympianBoston Herald
Rated 5.0/5 from 50+ reviews

What Press Coverage Builds for an Online Shop

Rankings are part of the payoff. The rest is in the shoppers you reach and what they remember about your products.

Get Digital PR campaign ideas
Earn Editorial Authority
Reviews and roundups in lifestyle and product-review publications tell shoppers which brands deserve a closer look.
Reach Audiences You Don’t Own
Each placement reaches shoppers you would otherwise only reach by paying for ads.
Build a Stronger Brand Footprint
Linkable assets such as reports and infographics stay online and keep collecting mentions after the campaign ends.
Our Process

Our Approach to Ecommerce Digital PR

We handle your campaign from start to finish. Just push play.
Abstract gouache painting: a sand-coloured S-shaped brushstroke over emerald and mint shapes on a slate background.
A person seen from behind studying a wall of sketches, wireframes and printed layouts.
1. Creative Ideation [1-2 weeks]

We align campaign ideas with product launches, shopping seasons, trending consumer-behaviours and your ecommerce catalogue.

Don’t like the idea? We go back to the drawing board until we find something you love. You get the final say.

2. Data-Driven Storytelling & Assets [2 Weeks]
We leverage original research or consumer data (eg, product return reasons, category growth, shopping habits) and craft linkable assets (infographics, reports, etc).

We write up the press release and share it with you for approval.
Get Started
Abstract gouache painting: sand daisy petals with an emerald centre and a mint arc on a slate background.
Sandy Secrets campaign: a ranking of top hidden gem beaches across America voted by 3,002 travelers, with #1 Awahua Beach, Hawaii.
Abstract gouache painting: an emerald green brushstroke swirl around a sand-coloured shape on slate, with mint and sand arcs.
IndyStar article: Survey: These 5 Indiana cities have the best pizza in the state. indystar.com, DR 82.
Abstract gouache painting: an emerald green brushstroke swirl around a sand-coloured shape on slate, with mint and sand arcs.
3. Strategic Media Outreach [2-4 weeks]

We target a mix of lifestyle, product-review, consumer-goods, and retail-industry publications. We also monitor reactive opportunities (eg: viral product trends).

Outreach usually takes 2-4 weeks. Each week you get a coverage report with new placements, links and mentions, and we chase the mentions that came without a link.
Get Started

Ecommerce Campaign Types We Run

Data-Driven Survey & Non-Survey Campaigns

Shopper surveys and category data, from return reasons to buying habits, give each campaign figures retail reporters can use.

Reactive
Campaigns

When a product trend goes viral, we pitch your brand's angle to lifestyle and retail editors while it is still news.

Expert Commentary

Your team's view on products, shopping habits and retail news gives reporters an expert quote they can use.

Abstract gouache painting: emerald and mint hills around a sand sun, with a sweeping cream brushstroke on a slate background.
Press coverage on masslive.com, telegram.com and boston.com shown as browser windows, with client-specific headline details blurred.
Gabby Covay, Bright Valley Marketing founder, sitting on a stone bench in a park

Why Partner With Bright Valley

At Bright Valley, we’ve helped over 80 clients earn more than 10,000 media links from some of the world’s top publications through our Digital PR link-building services.

Our team of Senior PR experts is dedicated to achieving outstanding results – and we stand behind our work.

80+
clients
10,000+
media links earned

Here’s what sets us apart:

No contracts.

We believe in results, not commitments.

100% earned coverage.

We never pay for links – every placement is genuine.

Branded linkable assets.

Each campaign includes a custom asset featuring your company’s logo and colors — designed to attract links and boost SEO. (Many of our clients’ assets rank for 200+ keywords.)

High deliverability rates.

Our outreach maintains a strong sender reputation, ensuring your campaign lands in journalists’ inboxes – not their spam folders.

Personalized approach.

We care deeply about our clients and treat every project like our own.

Performance guarantee.

If we don’t hit our agreed-upon target, we’ll run a complimentary campaign — completely free.

Gabriela "Gabby" Covay
Yana
We don’t just build links
We build relationships, authority, and long-term visibility for your brand.
Get Digital PR campaign ideas
Videos
Watch Bright Valley in Action
Testimonials

See What Clients Have to Say

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Worked with Bright Valley on a digital PR campaign and they delivered exactly what we needed. They landed us some genuinely strong links, the kind that are hard to come by and don’t happen by accident. Anyone who works in this space knows how difficult quality link building is. These guys clearly know what they’re doing. Happy to recommend them.

Mark Webster
Co-founder, Authority Hacker

Great company that produces great results. I especially love their communication. Thanks again!

Anthony Martin
Founder, Choice Mutual

Gabriela did a fantastic job. Received some great quality pr links. Thank you. Will definitely recommend to others

Balanetra Ananda
Founder, Lucorp Media

I have tested a plethora of marketing agencies. I fired them all and am only using Bright Valley, especially for my digital PR needs. Massive links from big websites, all perfectly white hat.

Shaun Connell
Founder, Connell Media

Bright Valley was super professional. They worked quickly and delivered results exceeding expectations. Will happily be working with them again.

Zach Lovatt
Owner, SERP Atlas

Bright Valley Marketing helped us deliver a successful Digital PR campaign. Their team is professional, results-driven, and exceeded our expectations with their innovative strategies. Highly recommend!

Emil Sturesson
COO, Ronin Sport

Gabby and the team at Bright Valley Marketing helped set up my first digital PR campaign. I was so impressed at every stage, from the communication, campaign idea, execution, reporting, to the final results. I will definitely be working with BVM ongoing!

Avi Silverberg
Founder, SL Media Ltd

We have used other digital PR agencies in the past, but none of them were able to achieve the results completed by Gabby and her team at Bright Valley. We are very pleased with our campaign results!

Gerrid Smith
Founder/CEO, Fortress

I was recommended Bright Valley Marketing and Gabriela by a business contact, and I feel like now after being a customer I need to pass the recommendation along! We ran a digital PR campaign that I feel more than met the mark from start to finish. I appreciated clear and professional communication. The creative spark that you need from a marketing team was undeniable - along with clear explanations about strategy that just made sense. Thanks to the team.

Chris Allen
Founder, OodleLife

I truly enjoyed working with Gabby and her team at Bright Valley Marketing. I was so impressed how swiftly they moved ahead with the campaign at every stage: idea, execution, reporting, to the final results. I highly recommend Bright Valley Marketing!

Sandor Fagyal
Co-founder, Euro Puppy

We’ve had a strong experience partnering with Bright Valley Marketing. Their team delivers well-executed digital PR campaigns that consistently generate high-quality backlinks and meaningful media coverage from authoritative publications. What stands out is their ability to turn data into compelling, newsworthy content that drives real SEO impact. They’re organized, responsive, and easy to collaborate with, making them a reliable extension of our team. Overall, Bright Valley has been a valuable partner, and we’d confidently recommend them to anyone looking to strengthen their digital PR and organic search performance.

Reuben Ramirez
Partnerships Manager, Straight North

Working with the Bright Valley Marketing team has been seamless. Their ability to understand our goals and deliver solutions makes them a valuable partner. I highly recommend Bright Valley Marketing for their excellent communication and results-driven approach!

Laycee Kluin
Digital Marketing Strategist, MarketBeat

Great to work with. Very communicative and thorough. Great ideation too.

Douglas Haddad
Founder, Advance Funds Network
Common Questions

Questions You Might Have

Is Digital PR effective for ecommerce brands?

Yes! When executed with a product- and category-focused, it builds trust, enhances visibility, and drives qualified traffic.

How long until we see results?

Initial media placements may appear within a few weeks; meaningful SEO/traffic lift and branded-search gains typically take 2-3 months.

Will this improve our website’s search presence specifically for product/category pages?

Absolutely. We build campaigns that deep-link and support ecommerce-specific keyword targets, not just homepage links.

Do you handle story ideation for our campaigns?

We handle ideation from start to finish, but it’s always a collaborative process. We start by asking what topics you’d like to build a campaign around. Then, we research and develop creative, data-driven ideas that align with your brand. You’ll have the opportunity to review and discuss each concept, and the campaign only moves forward once you’ve approved the final idea.

30-minute call · No obligation

Ready to start your digital PR campaign?

Contact us today for a free, no-obligation consultation.