Performance-based
Digital PR Services
Do You Want Coverage in the Best USA Media Outlets?
Through our Digital PR campaigns, your brand receives backlinks and mentions in well-known online publications in the U.S. such as CBS News, ABC 7 News, Boston Globe, and more with original, data-driven content that journalists want to write about.
Getting featured in reputable publications helps build your brand's online authority. The result? An improved presence in both Google and AI search which ultimately drives more sales.
Ready to kick off your digital PR campaign?
Build Your Brand Authority
Our campaigns position you as an expert in your field. Proprietary data with original statistics will grow your presence in both search engines and LLMs like ChatGPT as well as Perplexity, and other AI.
Get Backlinks Competitors Can't Buy
Through Digital PR campaigns, you earn hard to replicate backlinks that will leave your competition in the dust. You become the owner of original data that no one else has.
Grow Your Visibility in Google & AI
When online publications pick up your campaign, your brand is instantly recognized. Referral traffic spikes, citations in AI search increase, and so does your branded search traffic.
We've Gotten Clients Featured in...
Performance Pricing
Starting from $6,000 per campaign. We charge based on results, not a retainer.
8-10 LINKS
per campaign
-
Guaranteed 8-10 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
11-15 LINKS
per campaign
-
Guaranteed 11-15 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
16-20 LINKS
per campaign
-
Guaranteed 16-20 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
21+ LINKS
per campaign
-
Guaranteed 21+ links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
* Additional fees may apply including:
- $990 survey costs for 3,000 respondents
- $750 linkable asset/infographic
- $50 media monitoring
Note: it is not possible to choose your performance tier ahead of time. Our goal is to always strive for maximum performance. Please budget for the highest tier.
Our Link Guarantee
Indexed in Google
100% do-follow
DR 30 or higher
All unique
(i.e. not syndicated)
One link rule
(i.e.) multiple links from the same domain are counted only once
Free extra outreach
if min link tier is not reached
How We Protect Your Brand
We believe great results should never come at the expense of your brand’s integrity.
Every step of our process is designed to ensure transparency, quality, and long-term SEO/AEO impact.
Manual outlet vetting for relevance
Every publication we reach out to is manually reviewed for topic fit, authority, and audience quality.
Zero spammy links - only earned coverage
We never buy or trade links. Every placement is 100% organic and earned through data-driven storytelling.
Full post-campaign reporting
You’ll receive a complete list of all live URLs, domain ratings, and traffic metrics - total transparency from start to finish.
Our 3-Step Digital PR Process
We handle your campaign from start to finish. Just push play.
1. Brainstorming [1-2 weeks]
During this initial step, we research campaign ideas relevant to your niche that are timely and newsworthy. We then share those ideas with you and get your approval. Don’t like the idea? We go back to the drawing board until we find something you love. You get the final say.
2. Content Production [2 Weeks]
The next step involves producing the content for your campaign — the press release and linkable asset. We do this by conducting original surveys and transforming statistically significant data into engaging interactive maps or infographics that illustrate the data in a compelling way. We write up the press release and share it with you for approval.
3. Outreach [2-4 weeks]
Once you approve the content, we prepare for outreach. We identify the journalists most relevant to your campaign and build our list. We kick off outreach, which typically lasts 2-4 weeks. We send you coverage reports each week.
Our Digital PR Campaign Types
Data-Driven Survey & Non-Survey Campaigns
We develop data-centric digital PR campaigns that leverage either existing public data, or original data generated by running surveys.
Reactive Campaigns
We implement proactive digital PR strategies that respond to current events and industry developments, ensuring your brand stays relevant.
Expert Commentary
We rely on your expert insights to create campaigns that position you as an authority in your field.
Case Studies
Our campaigns generate on average 15-20 media placements from the likes of ABC, CBS, and a variety of other state-specific media websites written by real journalists. But it’s not uncommon for campaigns to generate 60+ pieces of coverage for industry-specific projects like our digital PR for travel agencies.
It’s also quite common to land TV coverage (which we don’t charge for).
Case Study #1: 70+ PR links
Niche: Education
We recently ran a campaign for a client in the education industy that landed 70+ backlinks and some TV coverage from sites such as:
- NBC Chicago (link & TV-coverage) – DR 82
- Boston.com – DR 88
- Fox5 (link & TV coverage) – DR 79
- Daily Herald and Trib Live, both with DR 82
- Palm Beach Post – DR 81
- News12 – DR 82
Case Study #2: 75+ PR links
Niche: Food
We recently wrapped up a campaign for a client in the food niche that resulted in backlinks from authoritative media sites such as:
- Detroit Free Press – DR 86
- IndyStar – DR 83
- PennLive – DR 81
- CBS17 (link and TV-coverage) – DR 76
Case Study #3: 50+ PR links
Niche: Sustainability
Our team recently conducted an engaging survey with 3,000 families for the client in the sustainability niche.
The campaign led to 51 media placements, including:
- My San Antonio – DR 81
- The State – DR 79
- My Central Jersey – DR 75
Case Study #4: 37+ PR links
Niche: Insurance
We recently ran a campaign for a client in the insurance niche that resulted in 37+ backlinks from authoritative media sites such as:
- Albuquerque Journal – DR 80
- WishTV.com (link and TV coverage) – DR 77
- Long Island Media – DR 76
Why Partner With Bright Valley
At Bright Valley, we’ve helped over 80 clients earn more than 10,000 media links from some of the world’s top publications through our Digital PR link-building services.
Our boutique team is dedicated to achieving outstanding results – and we stand behind our work.
- No contracts. We believe in results, not commitments.
- 100% earned coverage. We never pay for links – every placement is genuine.
- Branded linkable assets. Each campaign includes a custom asset featuring your company’s logo and colors — designed to attract links and boost SEO. (Many of our clients’ assets rank for 200+ keywords.)
- High deliverability rates. Our outreach maintains a strong sender reputation, ensuring your campaign lands in journalists’ inboxes – not their spam folders.
- Personalized, boutique approach. We care deeply about our clients and treat every project like our own.
- Performance guarantee. If we don’t hit our agreed-upon target, we’ll run a complimentary campaign — completely free.
Featured Interview
Video Testimonial
See What Clients Have to Say
Actual Media Placements
Questions You Might Have
Digital PR combines traditional public relations with SEO and content marketing. It helps brands earn authoritative backlinks, increase visibility in search results (including AI-driven search), and build credibility through data-backed storytelling.
Traditional PR centers on offline coverage – like newspapers, magazines, and TV. Digital PR focuses on earning attention online through media outlets. It not only builds brand visibility but also strengthens SEO by earning backlinks and improving search rankings.
The process typically takes about 8 weeks from start to finish. During this time, we continue outreach for a full 4 weeks to ensure maximum coverage and results for your brand. However, if the campaign is time sensitive in nature e.g. it relates to an upcoming holiday or event, the timeline for the process will get condensed to ensure maximum performance and coverage.
Absolutely. When journalists pick up your original research, they often link to your website. Doing so significantly boosts your website’s online visibility in Google.
We rely on data analysis, media monitoring, surveys, and outreach tools to shape every campaign. These tools help us spot emerging trends, uncover unique data stories, and measure results effectively. By using reliable data sources and survey insights, we make sure each campaign is both relevant and results-driven.
We have performance tiers so you only pay based on performance. Campaigns typically range between $6,000 – $8,000 plus additional fees.
Yes of course – always! Before we move forward, we’ll share the full campaign concept with you for review.
We can certainly accommodate 2-3 links per press release but ultimately it’s up to the journalist which links to feature. Generally, you’ll get links to the homepage and linkable asset page.
Yes, we do. However, the vast majority of media outlets we outreach to in the USA provide follow links. And we only count follow links towards our target. So while we will report ALL links, you’re only charged for the do-follow ones.
At the moment, we only focus on USA media outlets.
Good news: Every link beyond our 21-link guarantee is completely free. Let’s say your campaign absolutely crushes it and we land 50 high-quality backlinks – you’ll still only pay the standard $8,000 campaign fee.
The link criteria we abide by is clearly outlined on our website and the agreement you sign with us. We are unable to stray from that link criteria or provide custom criteria.
We work with a wide range of B2C and B2B industries, including travel, SaaS, finance, ecommerce, technology and more.
Ready to start your digital PR campaign?
Contact us today for a free, no-obligation consultation.