Strategic digital-PR campaigns tailored for ecommerce businesses
Digital PR for Ecommerce Companies
Why Digital PR Matters for Your Online Shop
Increase Visibility in Search & AI
When your ecommerce brand secures features in high-authority online publications, you generate referral traffic, raise branded-search volume and enhance visibility in AI-driven search results.
Build Brand Authority & Trust
In ecommerce, consumers often rely on third-party validation. Earned media coverage and editorial mentions signal credibility, which supports conversions.
Earn Quality Backlinks That Support SEO
Digital PR produces genuine editorial links (and mentions) from reputable media outlets - boosting domain authority, supporting product-/category-page rankings, and helping you rank in product-search and brand-search queries.
Our Ecommerce clients have been featured in:
Featured Success Story
How We Generated 70+ Links for a Pizza Oven Brand
We ran a data-led campaign for a home pizza oven brand that earned over 70 backlinks (average DR 65), national media coverage, and even a TV feature.
The goal was to create something fun, newsworthy, and relevant to the brand — and what better topic than America’s love for pizza?
The Idea
We conducted a nationwide study to find the best cities in the U.S. for pizza lovers.
The analysis covered 250 cities, combining Google review data with a survey of 1,000 Americans about their pizza habits – from how far they’d travel for a good slice to whether they prefer local pizzerias or chains.
How We Made It Work
We turned raw data into a compelling narrative that resonated with journalists, focusing on local pride, food culture, and consumer trends.
2. Local and national outreach
We shared tailored pitches with both national outlets and local media in the top-ranking cities.
That balance helped us earn widespread coverage – from lifestyle magazines to regional news sites and TV stations.
3. Clear brand connection
Because the client helps people make restaurant-quality pizza at home, the story naturally aligned with their product and audience.
The Results
- 72 backlinks from high-authority sites (average DR 65)
- Nationwide media coverage, including TV mentions
- A boost in brand visibility and organic traffic to the client’s site
- The linkable asset is ranking for over 250 keywords
Our Approach to Ecommerce Digital PR Campaigns
1
Creative Ideation
We align campaign ideas with product launches, shopping seasons, trending consumer-behaviours and your ecommerce catalogue. You approve the concept before outreach.
2
Data-Driven Storytelling & Assets
We leverage original research or consumer data (eg, product return reasons, category growth, shopping habits) and craft linkable assets (infographics, reports, etc).
3
Strategic Media Outreach
We target a mix of lifestyle, product-review, consumer-goods, and retail-industry publications. We also monitor reactive opportunities (eg: viral product trends).
4
Ecommerce-Specific Link Building
We focus not only on homepage authority, but on deep-linking to relevant category and product pages – improving visibility for high-intent keywords.
5
Reporting
We monitor placements, backlinks, and brand mentions and share a weekly coverage report with you. We will always do our best to convert brand mentions to links.
Actual Media Placements
Herald Tribune - DR 80
Syracuse.com - DR 81
Fort Myers News-Press - DR 78
Performance Pricing
We charge based on results, not a retainer.
8-10 LINKS
per campaign
-
Guaranteed 8-10 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
11-15 LINKS
per campaign
-
Guaranteed 11-15 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
16-20 LINKS
per campaign
-
Guaranteed 16-20 links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
21+ LINKS
per campaign
-
Guaranteed 21+ links
-
Do-follow only
-
Not syndicated
-
Indexed in Google
-
DR 30 or higher
* Additional fees may apply including:
- $990 survey costs for 3,000 respondents
- $750 linkable asset/infographic
- $50 media monitoring
Note: it is not possible to choose your performance tier ahead of time. Our goal is to always strive for maximum performance. Please budget for the highest tier.
What Our Clients Say
Questions You Might Have
Yes! When executed with a product- and category-focused, it builds trust, enhances visibility, and drives qualified traffic.
Initial media placements may appear within a few weeks; meaningful SEO/traffic lift and branded-search gains typically take 2-3 months.
Absolutely. We build campaigns that deep-link and support ecommerce-specific keyword targets, not just homepage links.
We handle ideation from start to finish, but it’s always a collaborative process. We start by asking what topics you’d like to build a campaign around. Then, we research and develop creative, data-driven ideas that align with your brand. You’ll have the opportunity to review and discuss each concept, and the campaign only moves forward once you’ve approved the final idea.
Ready to start your digital PR campaign?
Contact us today for a free, no-obligation consultation.