In August 2025, we surveyed 500 business leaders to uncover the most recommended Digital PR services in America.
Whether you’re a startup or an established company looking to build brand awareness in the U.S., the firms listed below offer various specializations and service models to meet your needs.
Which Digital PR Service Do Business Leaders Recommend?
You’ve probably come across various websites that list top digital PR agencies based on personal relationships or subjective opinions.
We wanted to take a different approach by conducting a data-driven survey to gauge which agencies are actually being recommended by business leaders across various industries in the United States – that way we can uncover a more objective answer.
The results are below.
1. Bright Valley Marketing: Best for performance-based survey-led campaigns with guaranteed coverage
Bright Valley Marketing is a boutique digital PR agency specializing in data-driven, survey-led campaigns and performance-based pricing.
Location: California, serving U.S. and international clients
Company size: 15 team members
Industries Served: Most industries, including lifestyle, B2B, e-commerce, travel, finance, and retail
Ranking: Chosen by 23% of respondents, making Bright Valley the number one recommended Digital PR agency
Pros:
- Performance-based pricing model that aligns with client success (you only pay for the results we achieve)
- Survey-based campaign methodology that consistently delivers high-quality media coverage
- SEO-focused agency with strict quality standards for link acquisition (only count do-follow links with a DR of 30+ that are indexed in Google and not syndicated)
- Responsive communication and transparent reporting
- No long-term contracts
Cons:
- Smaller team size compared to larger agencies
- More selective about client industries
Rating: 5/5 (Google Reviews)
Case Study: A recent campaign for a real estate brand generated over 63 media placements with backlinks in top-tier publications, with coverage in 4 TV segments.
2. North Star Inbound: Best for data-driven campaigns with large, creative linkable assets
North Star Inbound is an Austin agency that combines technical SEO expertise with strategic digital PR to help brands grow authority.
Location: Austin, TX, serving U.S. and international clients
Company size: 11-50 team members
Industries Served: SaaS, Technology, E-commerce
Ranking: Chosen by 19% of respondents
Pros:
- Deep expertise in combining technical SEO with PR strategies
- Proven track record with technology companies
- Data-first approach to campaign development
- Strong relationships with tech journalists
Cons:
- Higher price point than some agencies
- May not be ideal for traditional industries
Rating: 4.3/5 (Clutch Reviews)
Case Study: A North Star Inbound digital PR campaign for an employee transparency platform, highlighting increased workloads without compensation, included features in Huffington Post, The Muse, and Essence.
3. Go Fish Digital: Best for campaigns integrated with SEO
Go Fish Digital is an award-winning digital marketing agency known for its expertise in digital PR, online reputation management, and SEO.
Location: Raleigh, NC (with additional U.S. offices in Washington, D.C., and San Diego), serving U.S. and international clients
Company Size: 73–79 team members
Industries Served: Technology, Professional Services, E-commerce, Hospitality
Ranking: Chosen by 17% of respondents
Pros:
- Recognized for outstanding client service and project management
- Broad range of services spanning digital PR, SEO, paid media, and ORM
- Strong reputation for solving complex online reputation challenges
- Experienced team with industry awards and consistent client satisfaction
Cons:
- Some limitations in highly technical web development capabilities
- Minimum engagement sizes may not fit small local businesses
Rating: 5/5 (Clutch Reviews)
Case Study: A campaign for furniture retailer Apt2B drove a 336% increase in revenue, a 589% boost in paid search revenue, and a 264% rise in top 10 Google rankings.
4. Journey Further: Best for campaigns with proven ROI through clear analytics
Journey Further is an analytics-driven agency that emphasizes ROI tracking, transparent pricing, and measurable digital PR outcomes.
Location: New York, serving U.S. and international clients
Company size: 180 team members
Industries Served: Finance, Healthcare, Professional Services
Ranking: Chosen by 14.% of respondents
Pros:
- Advanced analytics and reporting capabilities
- Focus on measurable business outcomes
- Experienced team with industry specializations
- Transparent pricing model
Cons:
- Limited availability for smaller businesses
- Minimum budget requirements
Rating: 3.8/5 (Glassdoor Reviews)
Case Study: A campaign for a meal prep company secured coverage in The Sun and Daily Mirror, driving a 43% increase in organic revenue and a 22% boost in conversion rates.
5. Green Flag Digital: Best for campaigns in complex niches
Green Flag Digital is a California agency delivering personalized digital PR strategies tailored for small to mid-sized businesses.
Location: California, US
Industries Served: Local Businesses, E-commerce, Service Industries
Best for: Campaigns in complex niches
Ranking: Chosen by 12% of respondents
Pros:
- Personalized service for growing businesses
- Competitive pricing
- Focus on local market expertise
- Quick campaign turnaround times
Cons:
- Limited international reach
- Possibly a smaller network of media contacts
Rating: 5/5 (Clutch Reviews)
Case Study: A digital PR campaign for a leading online language-learning platform secured coverage in The New York Times, significantly boosting brand awareness.
6. Siege Media: Best for large-scale campaigns with link-earning potential
Siege Media is a content marketing agency specializing in SEO-driven campaigns that generate long-term organic growth.
Location: Remote, with hubs in San Diego, Austin, and New York, serving U.S. and international clients
Company Size: 110-115 team members
Industries Served: SaaS, FinTech, Retail, E-commerce, B2B
Ranking: Chosen by 10% of respondents
Pros:
- Strong focus on SEO-optimized content that drives compounding traffic growth
- Proven track record with high-profile brands like Airbnb, Casper, and Hippo
- Integrated approach that ties content creation to measurable business outcomes
- Experienced creative and strategy teams with strong industry knowledge
Cons:
- Narrower focus on SEO and content marketing compared to full-service agencies
- Higher pricing than smaller content marketing agencies
Rating: 4.7/5 (Clutch Reviews)
Case Study: Siege Media produced a content campaign for The Zebra that resulted in a $7.7M increase in traffic value, ranking for competitive insurance keywords, and driving measurable lead growth.
7. Fractl: Best for campaigns with targeted outreach
Fractl is a Florida-based digital PR and content marketing agency recognized for its data-driven storytelling and media outreach.
Location: Delray Beach, FL, serving U.S. and international clients.
Company Size: 51–78 team members
Industries Served: Technology, Finance, Health, E-commerce
Ranking: Chosen by 4% of respondents
Pros:
- Exceptional track record of securing media placements in outlets like TIME, Forbes, and Harvard Business Review
- Strong emphasis on using data journalism to create highly shareable campaigns
- Experienced outreach team with deep relationships across industries
- Flexible campaign structures that adapt to different industries
Cons:
- Some clients report a desire for more transparency during the ideation phase
- Campaign timelines can run longer due to heavy emphasis on research and data collection
Rating: 4.8/5 (Clutch Reviews)
Case Study: A two-year campaign for a financial services client resulted in a 119.5% increase in organic traffic, a 14.1% domain authority gain, and over 421% growth in referring domains.
What Businesses Value Most in a Digital PR Agency
Our survey also revealed clear patterns in what businesses look for when choosing a Digital PR partner:
Top priorities: Results (42%) and clear communication (31%) came out ahead of reporting/analytics (16%) and industry expertise (11%).
Pricing transparency matters: Over half (58%) said it’s very important for agencies to display pricing clearly on their websites.
Paying for links: 56% of leaders felt it is very or somewhat important that agencies don’t pay for links or coverage.
Link metrics valued most: Relevance to industry (41%) was by far the most important factor, followed by domain authority/rating (23%).
Preferred outcomes: Increased referral traffic (25%), brand searches (21%), and high-quality backlinks (21%) were the most valued campaign outcomes.
Pricing model preferences: 40% preferred performance-based pricing, while 36% leaned toward flat fees.
AI search readiness: 41% considered it very important that agencies deliver campaigns optimized for AI-driven search.
How Do Businesses Find Digital PR Agencies?
The survey also showed that the most common ways businesses discover agencies are:
- Search engine results (25%)
- Referrals/word of mouth (25%)
- Reviews on platforms like Clutch or Google (18%)
- Thought leadership content like podcasts, webinars, and LinkedIn (14%)
- Industry events and conferences (11%)
- Case studies/blog content (7%)
How to Choose the Right Digital PR Agency
When selecting a digital PR agency, consider:
- Your specific industry needs and the agency’s relevant experience
- Budget alignment and pricing model preferences
- The agency’s track record with similar businesses
- Communication style and reporting transparency
- Team size and resource allocation
- KPIs – what do they measure campaign performance based on?
- Ability to stay ahead of industry trends
If you notice any red flags, such as a company that’s unwilling to provide case studies, share pricing details, or respond to your questions promptly and clearly, that’s a red flag.
In those cases, it’s best to go elsewhere and work with a different agency.
And remember: the majority of business leaders in our survey said relevance, transparency, and measurable results are what matter most.
Bright Valley Marketing: The #1 Digital PR Agency
You probably found this blog by doing an online search for “best digital PR agencies in the USA” or something similar.
At Bright Valley Marketing, we specialize in running surveys like these to generate original data for your brand that helps you land massive coverage in top USA media outlets – while also helping you rank in Google and AI search.
If you want data-backed campaigns that rank high and earn attention, trust the best digital PR service in America – contact us today!
FAQ
1. What do Digital PR agencies do?
Digital PR agencies serve as the bridge between brands and media outlets.
Primary services include:
- Brainstorming newsworthy campaign ideas
- Creating data-driven content that captures journalists’ attention
- Providing journalists with expert commentary on trending topics
- Securing high-quality backlinks from reputable media outlets
- Developing and distributing strategic press releases
- Building and maintaining relationships with journalists
- Securing TV coverage for clients
- Managing campaign coverage across various channels
- Providing detailed reporting on campaign performance
The best agencies combine journalistic insight with SEO expertise to create campaigns that generate buzz and deliver measurable results regarding website traffic, brand awareness, and domain authority.
2. Should I sign a contract when working with a digital PR agency?
Not always. Some agencies want you to sign a long-term contract, but others (like Bright Valley Marketing) don’t.
Working without a contract gives you more flexibility and keeps the agency motivated to do great work every month.
If they’re delivering, you’ll stick around because you want to, not because you have to.
3. Are larger digital PR agencies better?
Not necessarily. Big agencies might have more people, but that can also mean more layers and slower communication.
Smaller teams (like Bright Valley Marketing) can move faster, keep things simple, and give you more direct access to the people actually running your campaign.
4. How can I make sure the company I hire actually delivers?
Don’t pay everything up front. At the very least, split it—half to start and half when the work is done.
This way, the agency has a reason to follow through, and you’re not stuck chasing results you already paid for.
5. How is Digital PR changing in 2025?
The media landscape in the US continues to evolve and has become increasingly competitive.
Mass media layoffs and the rise of AI/automation mean your campaigns really need to stand out to get journalists’ attention.
Survey Methodology
This study is based on an online panel survey of 500 business leaders in the United States. Participants were selected to reflect a balanced mix across age, gender, and geography. To ensure statistical reliability, internal data sources were used to establish population benchmarks, and a two-step process was applied: stratified sampling followed by post-stratification weighting. This ensured the survey results accurately align with the broader U.S. population. August 2025.
