Survey Reveals: Top 7 Best Digital PR Agencies in the U.S. [2025]

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In August 2025, we surveyed 500 business leaders to uncover the most recommended Digital PR services in America.

Whether you’re a startup or an established company looking to build brand awareness in the U.S., the firms listed below offer various specializations and service models to meet your needs.

Top USA-Based Digital PR Services, Ranked by Business Leaders

Which Digital PR agency with headquarters in the USA would you most likely recommend to a colleague or friend

1. Bright Valley Marketing

bright valley digital pr agency homepage

A boutique digital PR agency specializing in data-driven, survey-led campaigns and performance-based pricing.

Location: California, serving U.S. and international clients.

Company size: 15 team members

Best for: Data-driven Digital PR Campaigns 

Industries Served: Most industries, including lifestyle, B2B, e-commerce, finance, and retail.

Ranking: Chosen by 23% of respondents, making Bright Valley the number one recommended Digital PR agency

Pros:

  • Performance-based pricing model that aligns with client success (you only pay for the results we achieve)
  • Survey-based campaign methodology that consistently delivers high-quality media coverage
  • SEO-focused agency with strict quality standards for link acquisition (only count do-follow links with a DR of 30+ that are indexed in Google and not syndicated)
  • Responsive communication and transparent reporting
  • No long-term contracts

Cons:

  • Smaller team size compared to larger agencies
  • More selective about client industries

Rating: 5/5 (Google Reviews)

Case Study: A recent campaign for a real estate brand generated over 63 media placements with backlinks in top-tier publications, with coverage in 4 TV segments.

2. North Star Inbound

north star homepage

An Austin agency that combines technical SEO expertise with strategic digital PR to help brands grow authority.

Location: Austin, TX, serving U.S. and international clients.

Company size: 11-50 team members

Best for: Technical SEO Integration with Digital PR 

Industries Served: SaaS, Technology, E-commerce

Ranking: Chosen by 19% of respondents

Pros:

  • Deep expertise in combining technical SEO with PR strategies
  • Proven track record with technology companies
  • Data-first approach to campaign development
  • Strong relationships with tech journalists

Cons:

  • Higher price point than some agencies
  • May not be ideal for traditional industries

Rating: 4.3/5 (Clutch Reviews)

Case Study: A North Star Inbound digital PR campaign for an employee transparency platform, highlighting increased workloads without compensation, included features in Huffington Post, The Muse, and Essence.

3. Go Fish Digital

Go Fish Digital marketing agency

An award-winning digital marketing agency known for its expertise in digital PR, online reputation management, and SEO.

Location: Raleigh, NC (with additional U.S. offices in Washington D.C. and San Diego), serving U.S. and international clients.

Company Size: 73–79 team members

Best For: Online Reputation Management & Crisis Response

Industries Served: Technology, Professional Services, E-commerce, Hospitality

Ranking: Chosen by 17% of respondents

Pros:

  • Recognized for outstanding client service and project management
  • Broad range of services spanning digital PR, SEO, paid media, and ORM
  • Strong reputation for solving complex online reputation challenges
  • Experienced team with industry awards and consistent client satisfaction

Cons:

  • Some limitations in highly technical web development capabilities
  • Minimum engagement sizes may not fit small local businesses

Rating: 5/5 (Clutch Reviews)

Case Study: A campaign for furniture retailer Apt2B drove a 336% increase in revenue, a 589% boost in paid search revenue, and a 264% rise in top 10 Google rankings.

4. Journey Further

An analytics-driven agency that emphasizes ROI tracking, transparent pricing, and measurable digital PR outcomes.

Location: New York, serving U.S. and international clients.

Company size: 180 team members

Best for: Data Analytics and ROI Tracking

Industries Served: Finance, Healthcare, Professional Services.

Ranking: Chosen by 14.% of respondents

Pros:

  • Advanced analytics and reporting capabilities
  • Focus on measurable business outcomes
  • Experienced team with industry specializations
  • Transparent pricing model

Cons:

  • Limited availability for smaller businesses
  • Minimum budget requirements

Rating: 3.8/5 (Glassdoor Reviews)

Case Study: A campaign for a meal prep company secured coverage in The Sun and Daily Mirror, driving a 43% increase in organic revenue and a 22% boost in conversion rates.

5. Green Flag Digital

A California agency delivering personalized digital PR strategies tailored for small to mid-sized businesses.

Location: California, US

Best for: Small to Medium-Sized Businesses

Industries Served: Local Businesses, E-commerce, Service Industries.

Ranking: Chosen by 12% of respondents

Pros:

  • Personalized service for growing businesses
  • Competitive pricing
  • Focus on local market expertise
  • Quick campaign turnaround times

Cons:

  • Limited international reach
  • Possibly a smaller network of media contacts

Rating: 5/5 (Clutch Reviews)

Case Study: A digital PR campaign for a leading online language-learning platform secured coverage in The New York Times, significantly boosting brand awareness.

6. Siege Media

Siege Media Marketing Agency

A content marketing agency specializing in SEO-driven campaigns that generate long-term organic growth.

Location: Remote, with hubs in San Diego, Austin, and New York, serving U.S. and international clients.

Company Size: 110-115 team members

Best For: SEO Content Marketing

Industries Served: SaaS, FinTech, Retail, E-commerce, B2B

Ranking: Chosen by 10% of respondents

Pros:

  • Strong focus on SEO-optimized content that drives compounding traffic growth
  • Proven track record with high-profile brands like Airbnb, Casper, and Hippo
  • Integrated approach that ties content creation to measurable business outcomes
  • Experienced creative and strategy teams with strong industry knowledge

Cons:

  • Narrower focus on SEO and content marketing compared to full-service agencies
  • Higher pricing than smaller content marketing agencies

Rating: 4.7/5 (Clutch Reviews)

Case Study: Siege Media produced a content campaign for The Zebra that resulted in $7.7M increase in traffic value, ranking for competitive insurance keywords, and driving measurable lead growth.

7. Fractl

Fractl Marketing Agency

A Florida-based digital PR and content marketing agency recognized for its data-driven storytelling and media outreach.

Location: Delray Beach, FL, serving U.S. and international clients.

Company Size: 51–78 team members

Best For: Data-Driven Digital PR Campaigns

Industries Served: Technology, Finance, Health, E-commerce

Ranking: Chosen by 4% of respondents

Pros:

  • Exceptional track record of securing media placements in outlets like TIME, Forbes, and Harvard Business Review
  • Strong emphasis on using data journalism to create highly shareable campaigns
  • Experienced outreach team with deep relationships across industries
  • Flexible campaign structures that adapt to different industries

Cons:

  • Some clients report a desire for more transparency during the ideation phase
  • Campaign timelines can run longer due to heavy emphasis on research and data collection

Rating: 4.8/5 (Clutch Reviews)

Case Study: A two-year campaign for a financial services client resulted in a 119.5% increase in organic traffic, a 14.1% domain authority gain, and over 421% growth in referring domains.

What Businesses Value Most in a Digital PR Agency

Our survey also revealed clear patterns in what businesses look for when choosing a Digital PR partner:

Top priorities: Results (42%) and clear communication (31%) came out ahead of reporting/analytics (16%) and industry expertise (11%).

What do you value most when working with a Digital PR agency

Pricing transparency matters: Over half (58%) said it’s very important for agencies to display pricing clearly on their websites.

How important is it for an agency to be transparent about its pricing (e.g., displaying it on its website)

Paying for links: 56% of leaders felt it is very or somewhat important that agencies don’t pay for links or coverage.

How important is it to you that the Digital PR agency does not pay for links or coverage

Link metrics valued most: Relevance to industry (41%) was by far the most important factor, followed by domain authority/rating (23%).

What link metrics do you value most when securing Digital PR coverage

Preferred outcomes: Increased referral traffic (25%), brand searches (21%), and high-quality backlinks (21%) were the most valued campaign outcomes.

Which outcome do you value the most from a Digital PR campaign

Pricing model preferences: 40% preferred performance-based pricing, while 36% leaned toward flat fees.

Do you prefer to work with an agency that charges a flat fee or is performance-based

AI search readiness: 41% considered it very important that agencies deliver campaigns optimized for AI-driven search.

How important is it for a Digital PR agency to understand AI-driven search and deliver AI search–friendly results

How Do Businesses Find Digital PR Agencies?

The survey also showed that the most common ways businesses discover agencies are:

  • Search engine results (25%)
  • Referrals/word of mouth (25%)
  • Reviews on platforms like Clutch or Google (18%)
  • Thought leadership content like podcasts, webinars, and LinkedIn (14%)
  • Industry events and conferences (11%)
  • Case studies/blog content (7%)
How do you typically discover a Digital PR agency

How to Choose the Right Digital PR Agency

When selecting a digital PR agency, consider:

  • Your specific industry needs and the agency’s relevant experience
  • Budget alignment and pricing model preferences
  • The agency’s track record with similar businesses
  • Communication style and reporting transparency
  • Team size and resource allocation
  • KPIs – what do they measure campaign performance based on?
  • Ability to stay ahead of industry trends

If you notice any red flags, such as a company that’s unwilling to provide case studies, share pricing details, or respond to your questions promptly and clearly, that’s a red flag.

In those cases, it’s best to go elsewhere and work with a different agency.

And remember: the majority of business leaders in our survey said relevance, transparency, and measurable results are what matter most.

If you want results like this – backed by original data that ranks high and earns attention – contact us today.

Bright Valley Marketing: The #1 Digital PR Agency

You probably found this blog by doing an online search for “best digital PR agencies in the USA” or something similar. 

At Bright Valley Marketing, we specialize in running surveys like these to generate original data for your brand that helps you land massive coverage in top USA media outlets – while also helping you rank in Google and AI search.

If you’re looking for the best digital PR service in the America, contact us today!

FAQ

1. What do Digital PR agencies do?

Digital PR agencies serve as the bridge between brands and media outlets. 

Primary services include:

  • Brainstorming newsworthy campaign ideas
  • Creating data-driven content that captures journalists’ attention
  • Providing journalists with expert commentary on trending topics
  • Securing high-quality backlinks from reputable media outlets
  • Developing and distributing strategic press releases
  • Building and maintaining relationships with journalists
  • Securing TV coverage for clients
  • Managing campaign coverage across various channels
  • Providing detailed reporting on campaign performance

The best agencies combine journalistic insight with SEO expertise to create campaigns that generate buzz and deliver measurable results regarding website traffic, brand awareness, and domain authority.

2. Should I sign a contract when working with a digital PR agency?

Not always. Some agencies want you to sign a long-term contract, but others (like Bright Valley Marketing) don’t.

Working without a contract gives you more flexibility and keeps the agency motivated to do great work every month.

If they’re delivering, you’ll stick around because you want to, not because you have to.

3. Are larger digital PR agencies better?

Not necessarily. Big agencies might have more people, but that can also mean more layers and slower communication.

Smaller teams (like Bright Valley Marketing) can move faster, keep things simple, and give you more direct access to the people actually running your campaign.

4. How can I make sure the company I hire actually delivers?

Don’t pay everything up front. At the very least, split it—half to start and half when the work is done.

This way, the agency has a reason to follow through, and you’re not stuck chasing results you already paid for.

5. How is Digital PR changing in 2025?

The media landscape in the US continues to evolve and has become increasingly competitive. 

Mass media layoffs and the rise of AI/automation mean your campaigns really need to stand out to get journalists’ attention.

Survey Methodology

This study is based on an online panel survey of 500 business leaders in the United States. Participants were selected to reflect a balanced mix across age, gender, and geography. To ensure statistical reliability, internal data sources were used to establish population benchmarks, and a two-step process was applied: stratified sampling followed by post-stratification weighting. This ensured the survey results accurately align with the broader U.S. population. August 2025.

Gabriela Covay

Author: Gabriela Covay

Gabby is the Founder & Chief Strategist of Bright Valley Marketing, a digital marketing agency that specializes in PR link-building and SEO for many industries, including travel, personal finance, family, fitness, pets, and more.

Aside from running Bright Valley Marketing, Gabby is also a mom of three young boys who keep her constantly on the go. Gabby is passionate about sharing her knowledge of the endless possibilities of the internet and helping others unlock its potential.

Connect with Gabby on LinkedIn: https://www.linkedin.com/in/gabriela-covay/