While the UK has long been considered the gold standard of digital PR, American businesses often benefit more from working with USA-based agencies.
Why?
Because agencies based in America understand the nuances of American culture and how to maintain strong relationships with US media outlets.
This makes them invaluable partners for brands seeking domestic media coverage.
In this guide, we provide our top recommendations for the best PR agencies in the USA.
What do Digital PR Agencies Do?
Digital PR agencies serve as the bridge between brands and media outlets.
Primary services include:
- Brainstorming newsworthy campaign ideas
- Creating data-driven content that captures journalists’ attention
- Providing journalists with expert commentary on trending topics
- Securing high-quality backlinks from reputable media outlets
- Developing and distributing strategic press releases
- Building and maintaining relationships with journalists
- Securing TV coverage for clients
- Managing campaign coverage across various channels
- Providing detailed reporting on campaign performance
The best agencies combine journalistic insight with SEO expertise to create campaigns that generate buzz and deliver measurable results regarding website traffic, brand awareness, and domain authority.
The 5 Best Digital PR Agencies in 2025
1. Bright Valley Marketing
Location: California, US
Best for: Data-driven Digital PR Campaigns
Industries Served: Most industries, including lifestyle, B2B, e-commerce, retail, and entertainment.
Pros:
- Survey-based campaign methodology that consistently delivers high-quality media coverage
- Performance-based pricing model that aligns with client success (you only pay for the results we achieve)
- SEO-focused agency with strict quality standards for link acquisition (only count do-follow links with a DR of 30+ that are indexed in Google and not syndicated)
- Responsive communication and transparent reporting
- No long-term commitments
Cons:
- Smaller team size compared to larger agencies
- More selective about client industries
Rating: 5/5 (Google Reviews)
Case Study: Our recent campaign for an e-commerce brand generated over 53 media placements with backlinks in top-tier publications, with coverage in 4 TV segments.
2. North Star Inbound
Location: Austin, TX
Website: northstarinbound.com
Best for: Technical SEO Integration with Digital PR
Industries Served: SaaS, Technology, E-commerce
Pros:
- Deep expertise in combining technical SEO with PR strategies
- Proven track record with technology companies
- Data-first approach to campaign development
- Strong relationships with tech journalists
Cons:
- Higher price point than some agencies
- May not be ideal for traditional industries
Rating: 4.3/5 (Clutch Reviews)
Case Study: A North Star Inbound digital PR campaign for an employee transparency platform, highlighting increased workloads without compensation included features in Huffington Post, The Muse, and Essence.
3. Rise at Seven
Location: Multiple UK offices and one US office located in New York, NY
Website: riseatseven.com
Best for: Creative Campaigns and Social Media Integration
Industries Served: Retail, Entertainment, Lifestyle
Pros:
- Strong social media expertise
- Innovative campaign concepts that generate viral attention
- Global reach with local market understanding
- Established company
- Integrated digital marketing approach
Cons:
- May have longer wait times due to high demand
- This company is still developing its US presence
Rating: 3.5/5 (Google Reviews)
Case Study: A product development campaign for a fast-fashion retailer secured over 40 media placements and drove a significant surge in demand.
4. Journey Further
Location: New York, US
Website: journeyfurther.com
Best for: Data Analytics and ROI Tracking
Industries Served: Finance, Healthcare, Professional Services
Pros:
- Advanced analytics and reporting capabilities
- Focus on measurable business outcomes
- Experienced team with industry specializations
- Transparent pricing model
Cons:
- Limited availability for smaller businesses
- Minimum budget requirements
Rating: 3.8/5 (Glassdoor Reviews)
Case Study: A digital PR campaign for a meal prep company secured media coverage in publications such as The Sun and Daily Mirror, driving a 43% increase in organic revenue and a 22% boost in conversion rates.
5. Green Flag Digital
Location: California, US
Website: greenflagdigital.com
Best for: Small to Medium-Sized Businesses
Industries Served: Local Businesses, E-commerce, Service Industries
Pros:
- Personalized service for growing businesses
- Competitive Pricing
- Focus on local market expertise
- Quick campaign turnaround times
Cons:
- Limited international reach
- A smaller network of media contacts
Rating: 5/5 (Clutch Reviews)
Case Study: A digital PR campaign for a leading online language learning platform secured coverage in The New York Times, significantly boosting brand awareness and authority.
How to Choose the Right Digital PR Agency
When selecting a digital PR agency, consider the following factors:
- Your specific industry needs and the agency’s relevant experience
- Budget alignment and pricing model preferences
- The agency’s track record with similar businesses
- Communication style and reporting transparency
- Team size and resource allocation
- KPIs – what do they measure campaign performance based on?
- Ability to stay ahead of industry trends
If you notice any red flags, such as a company that’s unwilling to provide case studies, share pricing details, or respond to your questions promptly and clearly, that’s a red flag.
In those cases, it’s best to go elsewhere and work with a different agency.
Staying Ahead with Digital PR
The media landscape in the US continues to evolve and has become increasingly competitive.
Mass media layoffs and the rise of AI/automation means your campaigns really need to stand out to get journalists’ attention.
Whether you’re a startup looking to build brand awareness or an established company seeking to strengthen your digital presence, these top agencies in this blog offer various specializations and service models to meet your needs.
Remember that the best agency for your business will depend on your specific goals, budget, and industry requirements.
Before deciding, evaluate each agency’s strengths and case studies.
