WFTV article: Florida workers adapt to AI by taking on extra tasks and longer hours
Pay for Results Only

Digital PR for Travel Agencies

Boost visibility, earn quality backlinks, and drive bookings with targeted media coverage.

Rated 5.0/5 from 50+ reviews
Founded 2014
No long-term contracts
10,000+
media links earned
80+
clients
15–20
placements per campaign on average
100%
earned coverage
references

Actual Media Placements

New York Post
The Mercury News
Detroit Free Press
Parade
AL.com
KTLA 5
WTOP News
PennLive
Westword
WFTV 9
Akron Beacon Journal
Wicked Local
AL.com
CW33 Dallas
ABC15 Arizona
Delaware Online
Naples Daily News
WFTV 9
The State
Savannah Morning News
FOX 11 Green Bay
CW33 Dallas
Southern Maryland Chronicle
Travel Digital PR

Why Travel Brands Need Digital PR

Our travel digital PR campaigns are timed to the seasons and trends people plan trips around, the stories travel editors and local newsrooms run. Recent coverage ran in the Des Moines Register (DR 82), on FOX31 Denver (DR 80) and in the Hartford Courant (DR 82); our travel clients have also appeared in Time Out, MassLive, The Providence Journal, the Cape Cod Times and on KOIN 6.

‍For a travel agency, the right outlet reaches people while they are still choosing where to go and who to book with.

Ready to kick off your digital PR campaign?
Free Consultation
Team Meeting
Gabriela Covay, founder of Bright Valley Marketing, seated outdoors in a green dress
Des Moines Register article from one of our travel campaigns (DR 82).
Build Authority in the Travel Industry

Original insights and proprietary data make your travel brand the expert others quote, in search results and in the recommendations ChatGPT, Perplexity and Gemini give.

Hartford Courant article from one of our travel campaigns (DR 82).
Hard-to-Get Backlinks

Through Digital PR, your brand earns hard-to-get backlinks from top-tier consumer media outlets in the USA. You become the source of exclusive data and stories that competitors can’t match.

FOX31 Denver news story from one of our travel campaigns (DR 80).
Grow Visibility in Google & AI

When your campaigns are featured by online publications, your brand gains instant recognition. You'll notice spikes in referral traffic, increased mentions in AI search, and stronger branded visibility that drives bookings.

Performance Pricing

Starting from $6,500 per campaign. We charge based on results, not a retainer.

8-10 Links
$6,500
per campaign
Get started
  • Guaranteed 8-10 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
11-15 Links
$7,500
per campaign
Get started
  • Guaranteed 11-15 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
16-20 Links
$8,000
per campaign
Get started
  • Guaranteed 16-20 links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher
21+ Links
$8,500
per campaign
Get started
  • Guaranteed 21+ links
  • Do-follow only
  • Not syndicated
  • Indexed in Google
  • DR 30 or higher

Additional fees may apply including:

  • $990 survey costs for 3,000 respondents
  • $750 linkable asset/infographic
  • $50 media monitoring

Note: it is not possible to choose your performance tier ahead of time. Our goal is to always strive for maximum performance. Please budget for the highest tier.

Rated 5.0/5 from 50+ reviews

Our Link Guarantee

Abstract vertical gouache painting: sand, emerald and mint brushstrokes across a slate background.

Indexed in Google

Abstract gouache painting: mint, emerald and cream organic shapes on a slate background.

100% do-follow

Abstract gouache painting: overlapping sand, mint and slate forms on an emerald green background.
One link rule
(i.e.) multiple links from the same domain are counted only once
Abstract gouache painting: soft emerald, mint and cream shapes on a slate background.
DR 30 or higher
Abstract gouache painting: a sand-coloured S-shaped brushstroke over slate and mint shapes on an emerald green background.
All unique
(i.e. not syndicated)
Abstract gouache painting: a sand-coloured S-shaped brushstroke over emerald and mint shapes on a slate background.
Free extra outreach
if min link tier is not reached

We've Gotten Clients Featured in

BloombergNew York PostABC NewsOregonLive / The OregonianCBS NewsazcentralBoston.comPennLiveThe OlympianBoston Herald
Rated 5.0/5 from 50+ reviews

Why Coverage Pays Off for Travel Brands

Search is only part of it. For a travel brand, coverage changes who hears about you, and when.

Get Digital PR campaign ideas
Earn Editorial Authority
Travel editors get pitched all the time. When one runs your story, readers take it as a recommendation rather than an ad.
Reach Audiences You Don’t Own
Regional papers and TV news sites reach travelers city by city, in the markets your agency sells to.
Build a Stronger Brand Footprint
Destination stories stay online and come back around each season, when people start planning trips again.
Our Process

Our Approach to Travel Digital PR

We handle your campaign from start to finish. Just push play.
Abstract gouache painting: a sand-coloured S-shaped brushstroke over emerald and mint shapes on a slate background.
A person seen from behind studying a wall of sketches, wireframes and printed layouts.
1. Creative Ideation [1-2 weeks]

We track travel trends and craft newsworthy, brand-aligned stories that capture media and audience attention.

Don’t like the idea? We go back to the drawing board until we find something you love. You get the final say.

2. Data-Driven Storytelling [2 Weeks]
We use surveys or existing public data to create compelling, fact-backed narratives journalists want to cover.

We write up the press release and share it with you for approval.
Get Started
Abstract gouache painting: sand daisy petals with an emerald centre and a mint arc on a slate background.
Sandy Secrets campaign: a ranking of top hidden gem beaches across America voted by 3,002 travelers, with #1 Awahua Beach, Hawaii.
Abstract gouache painting: an emerald green brushstroke swirl around a sand-coloured shape on slate, with mint and sand arcs.
IndyStar article: Survey: These 5 Indiana cities have the best pizza in the state. indystar.com, DR 82.
Abstract gouache painting: an emerald green brushstroke swirl around a sand-coloured shape on slate, with mint and sand arcs.
3. Timely Media Outreach [2-4 weeks]

We pitch ahead of the travel calendar and jump on breaking travel news (newsjacking) to land placements in top-tier consumer media outlets.

Outreach lasts 2-4 weeks, timed to the season. A weekly report lists the placements and links as they come in, so you can follow the campaign as it lands.
Get Started

Travel Campaign Types We Run

Data-Driven Survey & Non-Survey Campaigns

Traveler surveys and public tourism data give each campaign the rankings and findings that travel desks like to publish.

Reactive
Campaigns

When a travel story breaks, from fare spikes to new routes, we pitch your angle while editors are still covering it.

Expert Commentary

We put your team forward as travel experts for interviews and quotes in travel and news stories.

Abstract gouache painting: emerald and mint hills around a sand sun, with a sweeping cream brushstroke on a slate background.
Press coverage on masslive.com, telegram.com and boston.com shown as browser windows, with client-specific headline details blurred.
Gabby Covay, Bright Valley Marketing founder, sitting on a stone bench in a park

Why Partner With Bright Valley

At Bright Valley, we’ve helped over 80 clients earn more than 10,000 media links from some of the world’s top publications through our Digital PR link-building services.

Our team of Senior PR experts is dedicated to achieving outstanding results – and we stand behind our work.

80+
clients
10,000+
media links earned

Here’s what sets us apart:

No contracts.

We believe in results, not commitments.

100% earned coverage.

We never pay for links – every placement is genuine.

Branded linkable assets.

Each campaign includes a custom asset featuring your company’s logo and colors — designed to attract links and boost SEO. (Many of our clients’ assets rank for 200+ keywords.)

High deliverability rates.

Our outreach maintains a strong sender reputation, ensuring your campaign lands in journalists’ inboxes – not their spam folders.

Personalized approach.

We care deeply about our clients and treat every project like our own.

Performance guarantee.

If we don’t hit our agreed-upon target, we’ll run a complimentary campaign — completely free.

Gabriela "Gabby" Covay
Yana
We don’t just build links
We build relationships, authority, and long-term visibility for your brand.
Get Digital PR campaign ideas
Videos
Watch Bright Valley in Action
Testimonials

See What Clients Have to Say

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Worked with Bright Valley on a digital PR campaign and they delivered exactly what we needed. They landed us some genuinely strong links, the kind that are hard to come by and don’t happen by accident. Anyone who works in this space knows how difficult quality link building is. These guys clearly know what they’re doing. Happy to recommend them.

Mark Webster
Co-founder, Authority Hacker

Great company that produces great results. I especially love their communication. Thanks again!

Anthony Martin
Founder, Choice Mutual

Gabriela did a fantastic job. Received some great quality pr links. Thank you. Will definitely recommend to others

Balanetra Ananda
Founder, Lucorp Media

I have tested a plethora of marketing agencies. I fired them all and am only using Bright Valley, especially for my digital PR needs. Massive links from big websites, all perfectly white hat.

Shaun Connell
Founder, Connell Media

Super professional, very efficient, and results oriented. We ran a campaign and managed to get well over the threshold of links, mentions, and media coverage. Highly recommend to up your authority and trust signals. Will run another campaign.

Lyall Mabin
Co-founder, Sustainable Jungle

Bright Valley was super professional. They worked quickly and delivered results exceeding expectations. Will happily be working with them again.

Zach Lovatt
Owner, SERP Atlas

Bright Valley Marketing helped us deliver a successful Digital PR campaign. Their team is professional, results-driven, and exceeded our expectations with their innovative strategies. Highly recommend!

Emil Sturesson
COO, Ronin Sport

Great experience running a link building campaign with Gabby, we got over 30 links, including many DR 80 and a few DR 90 sites. I was sceptical going in, but the results were amazing. By far this was the best SEO company we have ever worked with and they come highly recommended.

Matt M

Gabby and the team at Bright Valley Marketing helped set up my first digital PR campaign. I was so impressed at every stage, from the communication, campaign idea, execution, reporting, to the final results. I will definitely be working with BVM ongoing!

Avi Silverberg
Founder, SL Media Ltd

We have used other digital PR agencies in the past, but none of them were able to achieve the results completed by Gabby and her team at Bright Valley. We are very pleased with our campaign results!

Gerrid Smith
Founder/CEO, Fortress

I truly enjoyed working with Gabby and her team at Bright Valley Marketing. I was so impressed how swiftly they moved ahead with the campaign at every stage: idea, execution, reporting, to the final results. I highly recommend Bright Valley Marketing!

Sandor Fagyal
Co-founder, Euro Puppy

I worked on a digital PR campaign with Bright Valley for my Florida based business, and I am so enthused about them that I honestly I am half inclined to keep it a secret. Gaby and her team are extremely capable, professional, and handled everything. The only effort required from me was approving the campaign and paying the invoice, and even that was easy. We’re currently wrapping up our Digital PR outreach, but you can already see an increase in our organic impressions, which I’ve posted. It’s important to note that we are a seasonal tourism business, and the week of July 4th marks the peak of our summer season. As we move into mid-August, our business typically transitions into the slow season, but we’ve actually noticed a boost in our impressions during this time. If you’re a successful small or medium-sized business, you’re probably like me—always searching high and low for people and services that can deliver outsized performance. Most of our success comes from working hard day in and day out, but I feel that Bright Valley gave me an edge. -Billy

Billy Litmer
Founder, Honest Eco

We have successfully partnered with Bright Valley Marketing on one major completed digital PR campaign, and I have no hesitations in recommending them. Their second campaign for us is currently running and showing extremely promising early results. Gabriela, Yana and all the team are professional and high responsive, they demonstrate deep knowledge of the travel industry and are able to translate that knowledge into actionable creative campaigns that produced high-quality media coverage in the US. Once we are done with this second campaign, currently underway, we will start our 3 one. As I said, we have no hesitations in recommending Bright Valley Marketing agency to any business seeking a digital PR partner delivering measurable and impactful results.

Luigi Perri
Director of Organic Growth, Exoticca

Working with the Bright Valley Marketing team has been seamless. Their ability to understand our goals and deliver solutions makes them a valuable partner. I highly recommend Bright Valley Marketing for their excellent communication and results-driven approach!

Laycee Kluin
Digital Marketing Strategist, MarketBeat

Great to work with. Very communicative and thorough. Great ideation too.

Douglas Haddad
Founder, Advance Funds Network
Common Questions

Questions You Might Have

Does seasonal timing affect PR campaigns for travel agencies?

Yes. We plan campaigns around peak travel seasons, holidays, and events when interest is highest. Pitching the wrong destination at the wrong time can sink a story — timing is everything.

Is Digital PR effective for both new and established travel agencies?

Yes. It works for everyone – from niche startups wanting to build their website’s authority, to established agencies seeking to boost their competitive advantage in Google & AI Search.

Will Digital PR improve our SEO?

Definitely. Coverage in reputable publications often includes backlinks that boost your site’s authority and help you rank higher in Google.

How long does it take to see results?

Some coverage lands quickly, but most campaigns show measurable results in 2-3 weeks. The benefits grow over time with consistent PR.

Does Digital PR help me show up in ChatGPT and other LLM's?

It can. With our Digital PR Campaigns, we produce proprietary data on your behalf that’s citation friendly and LLM’s love.

30-minute call · No obligation

Ready to start your digital PR campaign?

Contact us today for a free, no-obligation consultation.