seo explained

What on Earth is SEO? Breaking it Down for Business Owners

If you want to reach out to customers online, there is only one way to do so! You already know that you have to have an online presence, but how can you build one?

Many business owners feel that they are in the dark when it comes to the internet. With the online world ever-expanding, sometimes it feels as though you’re falling behind.

For some, the idea of SEO marketing can seem like an utter mystery. You might be thinking that the acronym is just jargon; that it doesn’t mean anything in the real world.

Nothing could be further from the truth.

If you fail to use SEO techniques online, your business will be invisible to the world. Of course, that is the last thing you want.

When a user goes online, 93% of them start by searching with an engine like Google. You need to make sure that you are at the top of any relevant search they try.

For example, if you own a hardware business in Santa Cruz you want to pop up when they type in the keywords “hardware” and “Santa Cruz”. But, what if you don’t?

If a customer can’t find you straight away online, you will lose out on some potential business.

That is where Santa Cruz SEO comes into the equation. Using many different processes, companies like ours can boost your ranking online. In doing so, we can improve your ranking and make sure that you never lose an online customer again.

We are specialists in search engine optimization. That means that we have all the skills you need to improve your position on Google.

What is SEO?

So, let’s start with the basics, okay? First, it is important to recognize the power of Google. As we already mentioned, most users use Google to find just what they need online.

Think about it – when you open your browser, what is the first page you open? This search engine owns 65-70% of the market shares. That is to say that it is the most popular searching site in the world.

SEO stands for Search Engine Optimization. Don’t panic – this phrase might sound confusing, but it’s not. In reality, this phrase refers to how you can improve your ranking spot on Google.

When someone searches online, the search engine pulls up loads of results. Studies have found that 75% of users never scroll passed the first page of results. That means that if you don’t appear on the first page of Google, users might never find you.

SEO is now a massive part of internet marketing, which is why it is so integral to excellent business practices.

How can I improve my Google Rank?

So, the general aim of SEO techniques is to improve your Google Rank wherever possible. The officials at Google use a set of algorithms to determine which sites should rank highly and which should rank at the bottom.

If you want to improve your ranking spot, you have to play ball. That is to say that you have to follow Google’s rules to get the top position.

Google favors sites that it can trust. Things like original content, keywords and links all help to improve your rank.

When you hire SEO specialists, they can help you use many different strategies to improve your rank quickly.

This process is ongoing since Google changes the rules now and then.

If you want to run a successful SEO campaign, it has to develop and change over time.

What is link-building?

First, let’s talk a little about link-building.

Think of the internet as a massive map. Each site online is a town and, let’s say, Google is a massive capital city. You want as many people to visit your town as possible. To get to you, though, these people need roads.

The ‘links’ are road systems.

The more links you have to your town, the more people can visit it each day. The roads link you up to different towns and, of course, the capital city as well.

Link-building is the process of building loads of new roads that lead to your town, aka your site.

The more you build, the more people will come and visit you.

So, in simple terms, you want as many links to your page as you can get. The more links you have, the more people that can find you. When you start a link-building campaign, it means that you try to get as many high quality links on other sites as possible.

You can pay people to use your links or use organic content to get links to your site.

What is keyword-rich content?

It’s not just link-building that can help to improve your ranking. You should also know about keyword-rich content.

When someone searches for keywords online, Google scans all the sites in the world. It looks for those certain keywords on all these sites and brings back the best possible results for the user.

You need to make sure that when a customer searches for a business like yours, Google can find your company.

Without the relevant keywords, Google has no idea who you are or what you do.

In essence, you need to tell the search engine all about yourself by using keywords in your online content.

So, if you mention where you are, what you do and your company name in your text on your site, it will let Google know that you exist.

As we already said, Google favors original content. That is why everything you write online has to be 100% new.

If you copy someone else’s content, the search engine will likely penalize your website.

When you work with an SEO company, you need to make sure that all the content they provide for you is accurate, fresh and interesting.

That is the only way to improve your Google Rank.

How can it help my business?

Well, once you start using these techniques, you will notice that your company site appears in more searches.

We can give you a rundown of the statistics on a monthly basis so that you can see how the campaign is working for you.

The fact that you have a strong online presence will mean that more customers can find you online than ever.

You should notice a boom in your sales when you improve your online SEO.

Remember, the world of SEO is always moving and changing. That is why you need to keep on top of it all the time.

You can’t just have one bout of SEO tricks and hope for the best. You need a long-lasting strategy so that you can always be ahead of the game.

Do you think SEO is important? Let me know what your thoughts are below 🙂

Gabriela Covay

Author: Gabriela Covay

Gabby is the Founder & Chief Strategist of Bright Valley Marketing, a digital marketing agency that specializes in PR link-building and SEO for many industries including travel, personal finance, family, fitness, pets and more. Aside from running Bright Valley Marketing, Gabby is also a mom of two young boys who keep her constantly on the go. Gabby is passionate about sharing her knowledge of the endless possibilities of the internet and helping others unlock its potential. Connect with Gabby on LinkedIn:

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